THINKING BUSINESS
a blog by Chris Barrow

The Brits 2009

The Brits: how we did it!  Chris Barrow, well-known thought leader in dentistry is back! This time he will show you how to make sure you are making a profit on your own production and that of associates and hygienists, For the first time, Chris is lecturing alongside some of his dental colleagues he has helped to build profitable practices. 27 February 2009 Royal College of Physicians, London Cost: £355  Speakers: Chris Barrow Alex Jones Mark Whetstone David Cunningham Dawn Cunningham Uchenna Okoye James Hamill  Chris Barrow, well-known thought leader in dentistry is back! This time he will show you how to make sure you are making a profit on your own production and that of associates and hygienists, For the first time, Chris is lecturing alongside some of his dental colleagues he has helped to build profitable practices. Together they will show you how they are booming with business and coping with the demands of clinical and business life. Â

  1. Dr Uchenna Okoye, principal of London Smiling will show you how she has responded to the pressures of a 300% increase in sales over 1 year!

  2. Dr Alex Jones, of Penistone Dental Care in South Yorkshire will show how he has combined the operations of independently-owned private and NHS clinics at “either end of the village”, without creating divisiveness in his team or confusion in the minds of his community.

  3. Dr David Cunningham and business manager Dawn Cunningham of Spring Grove Clinic in East Glasgow will show how concierge class dentistry and a beautifully constructed practice can be successful in a very working class area — and how they operate their policy of compulsory membership of their practice plan.

  4. Dr Mark Whetstone of Whelby Health in Old Harlow will show how a dental practice can be transformed into a poly-clinic, offering a variety of healthcare services under one roof.

  5. Dr James Hamill of Blueapple Dental in Belcoo, Northern Ireland, will show how a successful implant clinic can break all the production records, three hours drive west of Belfast and “in the middle of nowhere”.

Every single one of these dentists is booming with business and growing year on year — but success doesn’t come without a price — and so we are not going to simply give our speakers a forum to tell us how clever they are — we are also going to look at the mistakes they made along the way — and what they did about it. Â This is the business of dentistry in the raw — live and uncut — warts and all:

  1. How to make sure that you are making a profit on your own production and that of associates and hygienists

  2. How much to invest in marketing and where to put the money;

  3. Creating concierge class customer service for NHS and private patients

  4. Selling 5-figure treatment plans easily

  5. Maintaining first class business systems

  6. Leading a motivated team who can run the business for you — and want to!

Its all going to be revealed in this unique examination of some of the best independent practices in the UK — hand picked by Chris Barrow — the man who knows. Â Learning Objectives: Financial modelling in 21st Century dental practice Internal and external marketing — the systems that work The Patient Journey — enrolling your patients as your unpaid sales force Operational controls — how to make the business work seamlessly Teamwork — which organisational structure is the best for your size of practice? You will leave this one-day special with a host of ideas, specific content and inspired to follow the “recession-proof” strategies and tactics that have made these British practices employers and dentists of choice for many people. Â The seminar will be suitable for all team members — do yourself a favour — close the practice down for the day and bring everyone — they will return to work with a new lease of life. Â Timings Seminar begins: 8.30 — 9.30 – registration and coffee for a 9:30 start Seminar approx finishes: 17:30 Book Now! Â

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