How to win patients and keep them

Your step-by-step guide to internal marketing, AI-driven inbound marketing and a five-star patient journey.

This article is a distillation of a 90-minute Extreme Business webinar delivered in October 2025. It explores the principles, strategies and tools that will help any dental business not only attract new patients, but turn them into raving fans who stay, pay and refer.

The ideas here reflect the Extreme Business methodology: simple, sustainable, repeatable systems for marketing and patient experience that work — without having to throw money at agencies.

These strategies are built for modern independent practices that want to stand out in a crowded market. If you read this article with a pen in hand, action a handful of changes, and assign clear ownership to your team, your marketing system and patient experience will improve immediately.

Read the full article in our November newsletter HERE.

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