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a blog by Chris Barrow

Dentistry by Cure Clinics - a success story

In a world of "crisis", doom and gloom - sometimes it is just lovely to be able to share a success story.

I know that I've already posted on my personal Facebook profile - but I want to mention again that yesterday afternoon I had the opportunity to drop in and visit a 6-week old private squat on the northern outskirts of Preston, Lancashire.

Dentistry by Cure Clinics - simply a masterpiece of strategy, tactics, logistics, location, design, recruitment, branding and marketing.

If this place doesn't enter and win "best new practice" in some awards ceremony or other, I'll be surprised.

Not just flim flam and Instagram - this business has been well thought out, meticulously planned and is providing a much-needed preventative maintenance service to the local (and exploding) family population.

300 plan patients and over a thousand new patient registrations - a senior patient-facing team almost exclusively drawn from backgrounds in hospitality and retail - one of the best team and patient recruitment campaigns I have ever seen.

Take a good look around the website and enjoy the moment.

Here's the point - with passion, planning and the right people, you can create a success story, no matter what the prevailing climate.

Congratulations to Chris Ball, his co-founders and the team. I'm excited that Ashley and I will be in conversation with Chris later this week for the podcast.

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