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Thinking Business
a blog by Chris Barrow
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Going beyond the obvious
Going forward I’m afraid the obvious just isn’t going to be good enough. Given an average bounce rate for dental web sites of 66% (to be...

Chris Barrow
Oct 2, 20182 min read


Making a success of your practice blog
I was delighted to receive this unsolicited email on my return to work this week, from Amy Piper at The Briars Dental Centre in Newbury...

Chris Barrow
Sep 27, 20181 min read


What Fougasse teaches us about customer service
Writing under the pen name of Fougasse, Cyril Kenneth Bird was one of the most popular cartoonists and illustrators of the first half of...

Chris Barrow
Sep 26, 20182 min read


A long and winding road
I’m leaving home at 09:00 this morning to meet Ashley Latter at Manchester’s Piccadilly station and begin our train journey to Penzance,...

Chris Barrow
Sep 7, 20182 min read


The next time you ask me whether to invest in Facebook advertising – I’ll send you a lin
I want to ask you a question this morning. If I could GUARANTEE that I would have 50 people every month ring your front desk and ask for...

Chris Barrow
Aug 29, 20183 min read


A Friday Riff on snooping, lost baggage, my TV career and digital advertising
Well I haven’t won the lottery (which may have something to do with not having bought a ticket, rather than my iPhone not listening to...

Chris Barrow
Aug 24, 20183 min read


I think my iPhone is listening to me?
The final straw was yesterday morning – I need to explain. I’ve been thinking for some time that my iPhone X was listening to my...

Chris Barrow
Aug 23, 20183 min read


The Facebook Live post that went viral – and what it means for your dental business
Little did I know when I went on to Facebook Live last Sunday evening, that the resulting 1:51 post would go viral. The subject matter...

Chris Barrow
Jul 26, 20182 min read


Introducing FTA Media – a new name in the Practice Video landscape (and a chance to raise mone
I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a...

Chris Barrow
Jun 26, 20182 min read


When does a 99% failure rate become a success story?
A week ago today I was kicking off Stars of Dentistry (where did that week go?). One speaker who approached me after my light-hearted...

Chris Barrow
Jun 22, 20182 min read


10 Top Tips for writing your web site – a guest post
I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a...

Chris Barrow
Jun 8, 20183 min read


Discover (free of charge) how a Facebook Business Page can grow your practice – join me on the
I know I’ve mentioned this before but it came up in conversation again last night at Croydon Dental Seminars, where I engaged with an...

Chris Barrow
May 31, 20182 min read


I just said “goodbye” to 72% of my audience – and why I’m celebrating
It’s GDPR Day! After 10 days of deleting the increasingly desperate emails from all and sundry begging us to re-subscribe to their...

Chris Barrow
May 25, 20181 min read


GDPR and small business – why not just ignore it? – a conversation at The Dentistry Show
Mubbasher Khanzada 22 May 2018 At the The Dentistry Show and BDA event last week, I had a fascinating conversation with dental business...

Chris Barrow
May 24, 20186 min read


The paradox of the speedy snail
Its not always about being the fastest. It took me 23 years of full-time employment to discover what I actually wanted to do for a living...

Chris Barrow
May 15, 20182 min read


One device to rule them all. Are we witnessing the death of the web site and computers?
I’ll give it 5 years – top side – and there will be no such thing as a web site. What there will be is a social media platform that...

Chris Barrow
May 11, 20181 min read


Why the pain of GDPR is good for you – the welcome cull
Aside from the conflicting advice that is emerging from various organisations, you (like me) have no doubt been receiving emails from all...

Chris Barrow
May 9, 20182 min read


How to improve your new patient conversion by 400% from today
That’s a catchy title for a blog post (always a good idea) and yet the answer is quite simple – be careful who you ask. Yesterday we...

Chris Barrow
May 4, 20182 min read


People can be such bitches – a Friday rant
What happens is that an existing team member is given the job of leading and managing the internal marketing. That person is usually...

Chris Barrow
Apr 27, 20182 min read


GDPR – WTF? A free guide and a webinar this evening
I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a...

Chris Barrow
Apr 25, 20182 min read
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