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3 things to aim for – 3 ways to get there – 27 things to get right
Sometimes, it can be a good idea to remind ourselves of the obvious and then ask “how does the obvious happen?” There are three obvious...
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THINKING BUSINESS
a blog by Chris Barrow
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Chris Barrow
- Aug 28, 2019
Tiwari Watson Dental Care – just doing it
Sometimes a client just quietly beavers away at the internal marketing tactics that I rattle on about and they GTD (get things done)....
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Chris Barrow
- Aug 19, 2019
Why you should never spend more than £10,000 per annum on marketing if you want your business to gro
I’m working on a new project that has emerged (as these things normally do) out of conversations with clients and observation. What would...
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Chris Barrow
- Aug 13, 2019
Smiirl – an engaging way to engage your patients on social media
A week last Monday I visited the beautiful North Sydney Dental Practice to say hello to the team and re-acquaint myself with Cigdem, Ben...
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Chris Barrow
- Aug 7, 2019
The Power of a Bad Review – a guest post from Suzanne Stolberg
I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a...
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Chris Barrow
- Aug 6, 2019
My favourite quote from the Sydney workshop
Good morning from Melbourne. You’ve tolerated two long blog posts from me so far this week – so here’s a short one. The best patients...
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Chris Barrow
- Jul 31, 2019
10 steps that the top 5% of practices use to massively improve their new patient conversion rate and
The treatment planning experience for the patient nowadays has to be visual if you want to maintain a consistently good conversion rate...
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Chris Barrow
- Jul 22, 2019
Some current trends across my client base
Three workshops last week – London, Manchester and Dublin. An opportunity to meet with my clients and listen. My quarterly immersion in...
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Chris Barrow
- Jul 17, 2019
The Campbell Academy Business Course 2020 – abundance, friendship, collaboration and growth
I’ve been delighted to attend The Campbell Academy Business Course every year since it’s inception as one of the visiting guest lecturers...
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Chris Barrow
- Jun 13, 2019
Every patient is an influencer
There’s a lot of talk nowadays about “social media influencers”; those people who have so many followers on Instagram and other channels...
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Chris Barrow
- Jun 7, 2019
The Complete Marketing Course – everything you and your team need to know in one place –
Let me start this post backwards by telling you that, for a one-time investment of £260 (or the equivalent in your own currency) you can...
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Chris Barrow
- Jun 6, 2019
A simple technique to encourage patient reviews
I’ve written before about the increasing importance of building those online patient reviews on Facebook and Google. To satisfy the...
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Chris Barrow
- Jun 4, 2019
It seems we are primarily damaging ourselves – the world’s most popular brands in 2019
According to the latest statistical evidence, here are the world’s most popular brands It is astonishing that Coca-Cola is still there...
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Chris Barrow
- May 17, 2019
The case for “the selfie” – but can we stop calling it that please?
You should be grateful for the selfie. The fact that we are now uploading over 3 billion photos PER DAY to the cloud has changed...
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Chris Barrow
- May 16, 2019
The purpose of your web site has changed – is your web site still fit for purpose?
Some important things to understand. Point One Let’s assume two kinds of healthcare consumer. The first group are looking for the lowest...
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Chris Barrow
- May 9, 2019
The Long Night in orthodontics – and the 4 choices available
I’m at the beautiful De Vere Cotswold water park this morning as visiting guest lecturer on the annual Ortho Retreat organised by Ashley...
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Chris Barrow
- May 8, 2019
Revenge or reward – which do you deserve?
Last week I wrote about the growing importance of reviews in the new patient research process – in summary, more patients are now reading...
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Chris Barrow
- May 1, 2019
The growing importance of patient reviews
Before contacting you I read all of your lovely reviews My clients are hearing that from patients every week nowadays. I’m not sure who...
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Chris Barrow
- Apr 26, 2019
Are you taking the Populist or Expert Approach in business?
A couple of approaches to business for you to think about today. The Populist Approach Figure out what is selling like hot cakes and jump...
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Chris Barrow
- Apr 17, 2019
Using social media to sell your house – whatever next?
There has been much controversy over the last 24 hours after a Sydney, Australia estate agent broadcast a video on Twitter to sell a...
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