Sometimes, it can be a good idea to remind ourselves of the obvious and then ask “how does the obvious happen?” There are three obvious...

Sometimes a client just quietly beavers away at the internal marketing tactics that I rattle on about and they GTD (get things done)....

I’m working on a new project that has emerged (as these things normally do) out of conversations with clients and observation. What would...

A week last Monday I visited the beautiful North Sydney Dental Practice to say hello to the team and re-acquaint myself with Cigdem, Ben...

I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a...

Good morning from Melbourne. You’ve tolerated two long blog posts from me so far this week – so here’s a short one. The best patients...

The treatment planning experience for the patient nowadays has to be visual if you want to maintain a consistently good conversion rate...

Three workshops last week – London, Manchester and Dublin. An opportunity to meet with my clients and listen. My quarterly immersion in...

I’ve been delighted to attend The Campbell Academy Business Course every year since it’s inception as one of the visiting guest lecturers...

There’s a lot of talk nowadays about “social media influencers”; those people who have so many followers on Instagram and other channels...

Let me start this post backwards by telling you that, for a one-time investment of £260 (or the equivalent in your own currency) you can...

I’ve written before about the increasing importance of building those online patient reviews on Facebook and Google. To satisfy the...

According to the latest statistical evidence, here are the world’s most popular brands It is astonishing that Coca-Cola is still there...

You should be grateful for the selfie. The fact that we are now uploading over 3 billion photos PER DAY to the cloud has changed...

Some important things to understand. Point One Let’s assume two kinds of healthcare consumer. The first group are looking for the lowest...

I’m at the beautiful De Vere Cotswold water park this morning as visiting guest lecturer on the annual Ortho Retreat organised by Ashley...

Last week I wrote about the growing importance of reviews in the new patient research process – in summary, more patients are now reading...

Before contacting you I read all of your lovely reviews My clients are hearing that from patients every week nowadays. I’m not sure who...

A couple of approaches to business for you to think about today. The Populist Approach Figure out what is selling like hot cakes and jump...

There has been much controversy over the last 24 hours after a Sydney, Australia estate agent broadcast a video on Twitter to sell a...