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People can be such bitches – a Friday rant
What happens is that an existing team member is given the job of leading and managing the internal marketing. That person is usually...
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THINKING BUSINESS
a blog by Chris Barrow
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Chris Barrow
- Apr 25, 2018
GDPR – WTF? A free guide and a webinar this evening
I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a...
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Chris Barrow
- Apr 24, 2018
On creativity and the best time to dig a well
You don’t dig a well in a drought because there’s a good chance that you will too late. You dig a well when it’s raining. You don’t slow...
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Chris Barrow
- Apr 20, 2018
New Achievements, New Habits – the Coach Barrow Spring Retreat begins..
It’s important to understand the difference between achievements and habits when you are goal-setting. An achievement is a specific...
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Chris Barrow
- Apr 19, 2018
How a 30-year old Italian clinic embraced patient video testimonials in just 16 days
I’ve recently started working with a 30-year old, 13-chair practice in central Milan, Italy, confusingly (for some readers) named Adec...
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Chris Barrow
- Apr 11, 2018
Healthcare is a long game – you had better get used to it
Please don’t contact me if you want to grow a patient base quickly. I know how some people do that. They throw money at the problem. What...
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Chris Barrow
- Mar 19, 2018
How to double your productivity in the next 36 months
I’ve recently been reviewing some client data that proves you can double the average daily production of a Principal over a 36-month...
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Chris Barrow
- Mar 13, 2018
Baby Boomers, Technology and getting attention
Technically, the term “baby boomers” is used to describe those of us born between 1947 and 1957 (there’s me – right in the middle at...
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Chris Barrow
- Mar 8, 2018
6 simple words that can galvanise your patient testimonials
My biggest take-away from this week’s podcast with Dr. Chris Bowman was his simple answer to the question “how do you get testimonials?”...
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Chris Barrow
- Feb 27, 2018
How (and why) to get 1,000 fans for what you do
The new podcast from Seth Godin, “Akimbo” was launched just a few weeks ago and the first two episodes are available from the iTunes...
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Chris Barrow
- Feb 2, 2018
Managing your expectations by measuring everything (and how gyms make their money)
You may have heard the urban myth that, when a new leisure club opens in your town, they will aim at 15,000 paid memberships on the basis...
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Chris Barrow
- Jan 31, 2018
Bananadrama – why the steps to success in marketing have to be taken carefully
In the mid-19th century, a man named Carl B. Frank began importing Panamanian bananas to New York City. The fruit quickly became a...
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Chris Barrow
- Jan 29, 2018
Just in case you were thinking that social media might not catch on
This latest chart from Statista really brings home the impact that social media is having on all of our lives. Let’s remind ourselves...
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Chris Barrow
- Jan 23, 2018
The currency of advertising and marketing – a choice you can make
Advertising The currency of advertising is CASH. If you throw enough money at the problem, you will get a result. Do you want to be page...
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Chris Barrow
- Jan 19, 2018
Investing at the top end in your practice video – example #3
I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a...
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Chris Barrow
- Jan 18, 2018
Getting your practice video out there – example #2
I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a...
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Chris Barrow
- Jan 15, 2018
White Paper marketing – Kavo getting it nearly right
An interesting email from Kavo this morning, offering me a free e-book on: “10 Reasons to use CBCT Scanners in Implantology” You can go...
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Chris Barrow
- Dec 19, 2017
How Facebook dominates UK social media usage and what you have to do every day
In the UK alone, there are 42 million of us accessing Facebook every day and the majority via a mobile device. To understand just how...
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Chris Barrow
- Dec 8, 2017
What a former Chinese premier teaches us about marketing ROI
Back in the day, I spent 25 years in financial services, ultimately becoming one of Britain’s first fee-based financial planners. When it...
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Chris Barrow
- Nov 30, 2017
Why even the best practices are only getting 2 out of 3 steps right with their internal marketing
Initially, it seemed there were two phases to getting dental practices focused on internal human interest marketing (and weaning them off...
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