What happens is that an existing team member is given the job of leading and managing the internal marketing. That person is usually...

I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a...

You don’t dig a well in a drought because there’s a good chance that you will too late. You dig a well when it’s raining. You don’t slow...

It’s important to understand the difference between achievements and habits when you are goal-setting. An achievement is a specific...

I’ve recently started working with a 30-year old, 13-chair practice in central Milan, Italy, confusingly (for some readers) named Adec...

Please don’t contact me if you want to grow a patient base quickly. I know how some people do that. They throw money at the problem. What...

I’ve recently been reviewing some client data that proves you can double the average daily production of a Principal over a 36-month...

Technically, the term “baby boomers” is used to describe those of us born between 1947 and 1957 (there’s me – right in the middle at...

My biggest take-away from this week’s podcast with Dr. Chris Bowman was his simple answer to the question “how do you get testimonials?”...

The new podcast from Seth Godin, “Akimbo” was launched just a few weeks ago and the first two episodes are available from the iTunes...

You may have heard the urban myth that, when a new leisure club opens in your town, they will aim at 15,000 paid memberships on the basis...

In the mid-19th century, a man named Carl B. Frank began importing Panamanian bananas to New York City. The fruit quickly became a...

This latest chart from Statista really brings home the impact that social media is having on all of our lives. Let’s remind ourselves...

Advertising The currency of advertising is CASH. If you throw enough money at the problem, you will get a result. Do you want to be page...

I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a...

I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a...

An interesting email from Kavo this morning, offering me a free e-book on: “10 Reasons to use CBCT Scanners in Implantology” You can go...

In the UK alone, there are 42 million of us accessing Facebook every day and the majority via a mobile device. To understand just how...

Back in the day, I spent 25 years in financial services, ultimately becoming one of Britain’s first fee-based financial planners. When it...

Initially, it seemed there were two phases to getting dental practices focused on internal human interest marketing (and weaning them off...