Friday’s Dublin workshop was the third in a series for a group of 7 independent orthodontic practices who have “clubbed together” to do...

My lunchtime bike ride yesterday had taken me no further than 3 miles from home when I suffered my first puncture of the year outside...

What’s actually going on in your practice when it comes to internal marketing and new patient conversion? Here’s what your internal...

An interesting conversation this week with a 57-year old dentist who is opening a new private squat in his post code, having sold an...

Behind all the negative press on data security, the social media platforms owned by Mark Zuckerberg continue their influence in our day...

Last July I attended the Stars of Dentistry conference and listened to an American dentist reveal to the London audience that 100...

When you are marketing, it’s important to understand exactly what type of marketing you are doing: Direct marketing – talking to...

This is not me being a Grinch. This is me being a marketer. In life, the objective of posting on to social media is to share with your...

“It’s rude to stare” A lesson we were all taught as children. One I frequently found myself ignoring as I seem to have been born with an...

I did write a Goodreads review of Seth Godin’s latest book “This is Marketing” but feel motivated to make further mention of this...

There’s a need for the recognition of a new role in dental practice – the EOTC – End of Treatment Co-ordinator. I’ve said much about the...

The blog is back – thank you for your patience as we have switched hosting for the web site in the last week. Having said that, I think...

It’s rare that I single out individual practices for praise in this blog but I feel compelled so to do after my visit to Chichester...

There’s a risk in confessing to an audience “I worry sometimes that, when I talk about marketing, I sound like a scratched record”. The...

I was recently looking through one of my client’s average daily production figures and the change we have seen over the last 2 years. He...

My client Aarti Kohli is the Principal of three practices in Hampshire and shared with me an unusual experience last week, which I can...

I’m here for my quarterly meeting with Adec (that’s the dental practice and not the manufacturer). The practice is 30 years old and has...

Going forward I’m afraid the obvious just isn’t going to be good enough. Given an average bounce rate for dental web sites of 66% (to be...

When I get up in the morning I have a bathroom ritual, simply summarised as clean teeth, shave, shower, dress. If you were to ask me to...

Writing under the pen name of Fougasse, Cyril Kenneth Bird was one of the most popular cartoonists and illustrators of the first half of...