I did write a Goodreads review of Seth Godin’s latest book “This is Marketing” but feel motivated to make further mention of this...

I’m sorry if you’re not an Apple user but stick with me because what I have to say is relevant even if you use those less fashionable...

There’s a risk in confessing to an audience “I worry sometimes that, when I talk about marketing, I sound like a scratched record”. The...

Going forward I’m afraid the obvious just isn’t going to be good enough. Given an average bounce rate for dental web sites of 66% (to be...

I was delighted to receive this unsolicited email on my return to work this week, from Amy Piper at The Briars Dental Centre in Newbury...

I want to ask you a question this morning. If I could GUARANTEE that I would have 50 people every month ring your front desk and ask for...

Well I haven’t won the lottery (which may have something to do with not having bought a ticket, rather than my iPhone not listening to...

The final straw was yesterday morning – I need to explain. I’ve been thinking for some time that my iPhone X was listening to my...

I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a...

Mubbasher Khanzada 22 May 2018 At the The Dentistry Show and BDA event last week, I had a fascinating conversation with dental business...

Its not always about being the fastest. It took me 23 years of full-time employment to discover what I actually wanted to do for a living...

I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a...

Marketing commentator Kent Lewis writes an interesting blog on all matters “marketing” and has been quoted as saying that you should sack...

What happens is that an existing team member is given the job of leading and managing the internal marketing. That person is usually...

I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a...

You don’t dig a well in a drought because there’s a good chance that you will too late. You dig a well when it’s raining. You don’t slow...

Please don’t contact me if you want to grow a patient base quickly. I know how some people do that. They throw money at the problem. What...

Technically, the term “baby boomers” is used to describe those of us born between 1947 and 1957 (there’s me – right in the middle at...

The new podcast from Seth Godin, “Akimbo” was launched just a few weeks ago and the first two episodes are available from the iTunes...

You may have heard the urban myth that, when a new leisure club opens in your town, they will aim at 15,000 paid memberships on the basis...