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Thinking Business
a blog by Chris Barrow
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The Power of Persuasion: How Advocacy Trumps Facts in Marketing and Politics
One of the lessons we are reminded of in this tedious period of Election campaigning is that it is very difficult to change a narrative...

Chris Barrow
Jun 21, 20242 min read
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Why we all need to get back to (the right type of) selling school
After all of my recent warnings about the need to step up your marketing activity......... There is little point in following that advice...

Chris Barrow
Jun 20, 20241 min read
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Why Your MRC Shouldn't Be Replaced by Your CRM: Understanding the Importance of Both
We need to spend less time obsessing about "which CRM system?" Customer Relationship Management And more time thinking about and planning...

Chris Barrow
Jun 19, 20241 min read
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What does the future hold for dentistry?
The latest Bodcast is out and here is the link: https://www.podbean.com/ep/pb-tpyvi-1629efc

Chris Barrow
Jun 18, 20241 min read
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Inside Laura Horton's Upcoming Workshop Tour with Extreme Business: An Exclusive Sneak Peek
I depart for a week in Ireland this afternoon - Holyhead to Dublin and then two days of client visits, in Dublin and Fermanagh, followed...

Chris Barrow
Jun 17, 20241 min read
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The Art of Branding: What Taylor Swift Can Teach Us About Marketing?
Heading home from London to mid-Cheshire yesterday morning, I alighted at Crewe for my 20-minute stopover to find myself in a world of...

Chris Barrow
Jun 14, 20242 min read
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Is Dropping Your Prices the Best Strategy to Attract Customers?
An email this week from the Michelin-guide recommended restaurant in which Annie and I enjoyed one of my numerous 70th birthday...

Chris Barrow
Jun 13, 20241 min read
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The Challenge of Gaining Attention: Why You Are Seeing White Space and a Slow Down in New Patient Enquiries
"We are seeing white space in the associates' diaries and a slow-down in new patient enquiries." I've heard that more than once in the...

Chris Barrow
Jun 12, 20241 min read
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When things are broken - it's important to fix them in the correct order
Broken cash flow; Broken systems; Broken people. Which do you fix first? Fix the cash flow; you cannot tell your team, the bank, your...

Chris Barrow
Jun 11, 20241 min read
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The teacher who ridiculed his pupil and the bike rack
My grandfather, Albert Mellor, was a railway engineer whose shed in the backyard of their Gorton Road terrace was an Aladdin’s Cave (to...

Chris Barrow
Jun 10, 20242 min read
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