Chris BarrowMay 24, 2018GDPR and small business – why not just ignore it? – a conversation at The Dentistry ShowMubbasher Khanzada 22 May 2018 At the The Dentistry Show and BDA event last week, I had a fascinating conversation with dental business...
Chris BarrowDec 6, 2017Time for TCO’s and USP’s – making the most of what makes you specialPractice Plan Workshop #9 in Cambridge yesterday and we are still seeing the following: less than 10% of practices have a full-time TCO;...
Chris BarrowNov 30, 2017Why even the best practices are only getting 2 out of 3 steps right with their internal marketingInitially, it seemed there were two phases to getting dental practices focused on internal human interest marketing (and weaning them off...
Chris BarrowJun 28, 2017Why measuring the ROI on your advertising is much harder than you thinkThere is never a week goes by that I’m not asked how to measure the Return on Investment (ROI) from digital and direct advertising. At...