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Thinking Business
a blog by Chris Barrow
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The End of Treatment Conversation
Carrying on with yesterday’s theme (and my current obsession) that Word of Mouth marketing (both analogue and digital) is far more...

Chris Barrow
Sep 7, 20162 min read


Why WOM is the real answer to hitting your marketing targets – and why it doesn’t get do
I was struggling to get a 35-person financial services sales team to ask for Word of Mouth recommendations back in 1986. In fact, the...

Chris Barrow
Sep 6, 20162 min read


On tour!
6-8 October sees the return of the BDIA “Showcase” at London’s Excel conference centre (that’s just 4 weeks away). Make a note to visit...

Chris Barrow
Sep 5, 20161 min read


The 80/20 rule in a monopoly
Manchester Airport Terminal 3, Friday morning at 06:30. My flight to Belfast this morning is delayed by 30 minutes (so far) and I have an...

Chris Barrow
Sep 2, 20162 min read


De-tox and preparation
1st September 2016. 59 days to the Dublin Marathon. Time to de-tox and prepare. As of today: no more alcohol (except for my quiet...

Chris Barrow
Sep 1, 20161 min read


To buy or not to buy?
It can often be a tough decision, especially your first purchase of another practice, sometimes after years of commercial solitude. The...

Chris Barrow
Aug 30, 20161 min read


You said…
There is something unsettling about being at the receiving end of: the dental patient who says “you said this treatment would work” the...

Chris Barrow
Aug 24, 20161 min read

Chris Barrow
Aug 23, 20160 min read


Cupcakes and customer service
A guest post by Suzanne Stolberg Anyone who has heard Chris’s approach to not tolerating dental patients who are looking for the cheapest...

Chris Barrow
Aug 22, 20163 min read


Attention and the business we are really in.
In an information-rich world, the wealth of information means a dearth of something else : a scarcity of whatever it is that information...

Chris Barrow
Aug 18, 20163 min read


RAW from Florin Cofar
RAW from Florin Cofar on Vimeo. My thanks to my friend Dr. Razvan Savu for bringing this to my attention. I’m not qualified to comment on...

Chris Barrow
Aug 15, 20161 min read


Negative reviews – a response
Hi Chris! I read your latest post: https://christopherbarrow.me/2016/08/11/reviews-heaven-or-hell/ You may already be going down this...

Chris Barrow
Aug 12, 20161 min read


Reviews – heaven or hell?
An email from a dental practice owner this week has me thinking: We are getting some poor reviews on NHS choices , some look a bit...

Chris Barrow
Aug 11, 20162 min read


Training marketing champions
I’ve been working with three brand new in-practice marketing champions (as well as the Group Marketing Co-ordinator) this morning at...

Chris Barrow
Aug 10, 20161 min read


The Marketing Delusion
The Delusion There is no such thing as a “done for you” marketing solution. There are two marketing solutions: Done by you Done with you...

Chris Barrow
Aug 9, 20161 min read


The Complete Business Manager
In my 23 years of coaching dentists I have worked with some outstanding dental business managers, business development managers, practice...

Chris Barrow
Aug 8, 20165 min read


The Water Bucket Test
Back in the early 80’s I was a broker consultant (technical rep) for Hambro Life Assurance – a new and innovative life and pensions...

Chris Barrow
Aug 5, 20162 min read


So who coaches the coach?
I was asked this question yesterday: who coaches you CB? My initial response was reactive: I’ve worked with various amazing coaches over...

Chris Barrow
Aug 4, 20161 min read


Addicted to the fight
I was watching an episode of Ray Donovan (Season 3) a few evenings ago (no spoilers please), when a female character commented about our...

Chris Barrow
Aug 3, 20162 min read


Getting Barrowed-Up
The purpose of this post is to give you advanced notification of a change in the branding of 7connections and Coach Barrow from 1st...

Chris Barrow
Aug 1, 20162 min read
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