Chris BarrowSep 7, 2016The End of Treatment ConversationCarrying on with yesterday’s theme (and my current obsession) that Word of Mouth marketing (both analogue and digital) is far more...
Chris BarrowSep 6, 2016Why WOM is the real answer to hitting your marketing targets – and why it doesn’t get doI was struggling to get a 35-person financial services sales team to ask for Word of Mouth recommendations back in 1986. In fact, the...
Chris BarrowSep 5, 2016On tour!6-8 October sees the return of the BDIA “Showcase” at London’s Excel conference centre (that’s just 4 weeks away). Make a note to visit...
Chris BarrowSep 2, 2016The 80/20 rule in a monopolyManchester Airport Terminal 3, Friday morning at 06:30. My flight to Belfast this morning is delayed by 30 minutes (so far) and I have an...