Advertising The currency of advertising is CASH. If you throw enough money at the problem, you will get a result. Do you want to be page...

I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a...

My first question this morning is whether it would be useful to have 80 minutes of Chris Barrow, live and uncut, talking about: tips for...

Up at 05:00 this morning and back into my weekday routine for the first time since Friday 23rd December (which feels like 3 months ago...

Back in the day, I spent 25 years in financial services, ultimately becoming one of Britain’s first fee-based financial planners. When it...

Initially, it seemed there were two phases to getting dental practices focused on internal human interest marketing (and weaning them off...

With retail sales for the last 3 months dropping well below previous years and in the aftermath of a hard economic outlook in Tuesday’s...

There’s a quiet war developing between Google and Facebook for our attention when it comes to both writing and collecting patient...

Last week The Guardian newspaper reported that UK retail sales in September were at their lowest since 2009, an ominous sign that...

One of the more common mistakes I’m coming across in independent dentistry is the internal or external appointment of a person with the...

our new practice logo me in the pub with my mates me on a dental course my patient’s new lips my patient’s before and after full face my...

At the beginning of 2017, pundits estimated that 31 million people in the UK had Facebook profiles, of which around 75% visit them every...

There’s a great comedy moment in the new Justice League movie where Bruce Wayne (Batman) is asked “so what’s your super power?” He...

“Marketing” is misunderstood and it’s costing you money. Marketing is not Advertising. Advertising – telling strangers how clever you are...

There is little point in advertising a list of your capabilities to the public. Most of them don’t care: how experienced your clinicians...

A lovely message from Facebook this morning to thank me for being one of their community of 2 billion members worldwide. I’m arranging...

There is never a week goes by that I’m not asked how to measure the Return on Investment (ROI) from digital and direct advertising. At...

The answer to the question depends on what type of marketing you are doing: External marketing – shouting at strangers either in print,...

This morning’s news about Google (that they are losing big corporate advertising accounts following the revelation that those same...

Two questions to ask yourself. Question 1 – what is our message? It is no longer adequate to answer “our message is that we are...