There is never a week goes by that I’m not asked how to measure the Return on Investment (ROI) from digital and direct advertising. At...

Warning – this post refers to the use of bad language and may offend. Well that was quite a weekend – at least what was left of it after...

Marketing is getting simpler – because the world is getting noisier. To paraphrase Seth Godin, you either have to: SHOUT louder than the...

Last Autumn Google announced that they would be pulling in other platform reviews into their organic search and this is now beginning to...

I’ve previously explained that the world record for the length of time it took a dentist to make up his mind to hire me was 17 years...

This morning’s news about Google (that they are losing big corporate advertising accounts following the revelation that those same...

Mastermind Groups Firstly, I want to thank the 100 or so people who responded to my Survey Monkey questions last week around the...

The new web site is live at www.coachbarrow.com and, whilst we are still snagging the site as we go along, I welcome you to the latest...

Mobile phones are extremely popular devices these days. There are over 7 billion mobile phones in the world today. Mobile application...

In 1995, software engineer Craig Newmark created a private email distribution list to keep his friends informed on local events in the...

As a dental practice owner or marketing manager, you live in a world of data that can be interrogated in order to improve your marketing...

In the past, two-faced was a term used to describe those who presented contradictory opinions to different groups. The objective was to...

In spite of inaccurate attribution to Confucius and other proverb-makers, the term “use a picture, it’s worth a thousand words” can first...

Surprise is potent. A client or patient will smile or sing about the delightfully unexpected. They will simmer or roar at the...

Yesterday was day 28 of 28 of my Positive Focus campaign. I’ve been posting every day to my Facebook profile. The rules are simple: take...

Hi Chris Have you see this?? Or seen this elsewhere?? Might be worth letting the tribe know that this is out there cos it looks SO BAD!...

Since the New Year began, I’ve had more then on email along the following lines: “Chris What would your thoughts and actions be if a...

Yes – I am back from holiday and started work again on Tuesday like many others. I’ll admit that I made a mistake – and that was to...

peace and solitude at my desk this morning, before a long drive to Leeds # you can never win a price war – so you must win the customer...