Chris BarrowJun 28, 2017Why measuring the ROI on your advertising is much harder than you thinkThere is never a week goes by that I’m not asked how to measure the Return on Investment (ROI) from digital and direct advertising. At...
Chris BarrowMay 15, 2017Reflections on Saturday’s Facebook post and what I have learned from itWarning – this post refers to the use of bad language and may offend. Well that was quite a weekend – at least what was left of it after...
Chris BarrowMay 8, 2017The 2 choices you now have to make in marketing – and you won’t like either of themMarketing is getting simpler – because the world is getting noisier. To paraphrase Seth Godin, you either have to: SHOUT louder than the...
Chris BarrowApr 7, 2017Why Reviews are becoming so much more important in your marketing – and why you cannot just reLast Autumn Google announced that they would be pulling in other platform reviews into their organic search and this is now beginning to...