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How to personalise your website and attract more patients! A Guest Blog by Jordan Beynon at Dental F
I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a...
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THINKING BUSINESS
a blog by Chris Barrow
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Chris Barrow
- Nov 14, 2019
A Guest Blog from Terry Quinlan at Pilot Media – Why invest in Video Marketing?
I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a...
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Chris Barrow
- Oct 29, 2019
A simple but brilliant idea to share patient testimonials
Here’s a great idea from the team at Berwick Smile Dental Care in the Scottish borders. Instead (or as well as) handing prospects and...
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Chris Barrow
- Oct 15, 2019
How long do people spend on your web site? I want to know.
I may have spotted a new benchmark in dentistry. It’s the average amount of time that visitors spend on your web site. Making it a habit...
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Chris Barrow
- Aug 28, 2019
Tiwari Watson Dental Care – just doing it
Sometimes a client just quietly beavers away at the internal marketing tactics that I rattle on about and they GTD (get things done)....
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Chris Barrow
- Aug 19, 2019
Why you should never spend more than £10,000 per annum on marketing if you want your business to gro
I’m working on a new project that has emerged (as these things normally do) out of conversations with clients and observation. What would...
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Chris Barrow
- Aug 13, 2019
Smiirl – an engaging way to engage your patients on social media
A week last Monday I visited the beautiful North Sydney Dental Practice to say hello to the team and re-acquaint myself with Cigdem, Ben...
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Chris Barrow
- Aug 7, 2019
The Power of a Bad Review – a guest post from Suzanne Stolberg
I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a...
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Chris Barrow
- Jul 31, 2019
10 steps that the top 5% of practices use to massively improve their new patient conversion rate and
The treatment planning experience for the patient nowadays has to be visual if you want to maintain a consistently good conversion rate...
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Chris Barrow
- Jul 30, 2019
What the “FaceApp” phenomenon tells us about today’s dental patients
There can’t be many of you who haven’t succumbed in recent days to the opportunity of a sneaky peek at what you might look like when you...
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Chris Barrow
- Jul 15, 2019
The 05:00 am Club
First morning back in the 05:00 am Club after an astonishing Sunday watching simultaneous tennis and cricket. Back to my early-morning...
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Chris Barrow
- Jun 13, 2019
Every patient is an influencer
There’s a lot of talk nowadays about “social media influencers”; those people who have so many followers on Instagram and other channels...
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Chris Barrow
- Jun 7, 2019
The Complete Marketing Course – everything you and your team need to know in one place –
Let me start this post backwards by telling you that, for a one-time investment of £260 (or the equivalent in your own currency) you can...
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Chris Barrow
- Jun 6, 2019
A simple technique to encourage patient reviews
I’ve written before about the increasing importance of building those online patient reviews on Facebook and Google. To satisfy the...
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Chris Barrow
- May 17, 2019
The case for “the selfie” – but can we stop calling it that please?
You should be grateful for the selfie. The fact that we are now uploading over 3 billion photos PER DAY to the cloud has changed...
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Chris Barrow
- May 8, 2019
Revenge or reward – which do you deserve?
Last week I wrote about the growing importance of reviews in the new patient research process – in summary, more patients are now reading...
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Chris Barrow
- May 1, 2019
The growing importance of patient reviews
Before contacting you I read all of your lovely reviews My clients are hearing that from patients every week nowadays. I’m not sure who...
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Chris Barrow
- Apr 26, 2019
Are you taking the Populist or Expert Approach in business?
A couple of approaches to business for you to think about today. The Populist Approach Figure out what is selling like hot cakes and jump...
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Chris Barrow
- Apr 24, 2019
Half-empty or half-full? A beginners guide to the rest of today.
Here’s a list of reasons why you could give up, throw the towel in, sell up and go: The threat of litigation; The burden of compliance;...
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Chris Barrow
- Apr 9, 2019
How to respond to a negative online review
Reading reviews is now an essential stepping stone in the research and discovery process undertaken by potential new patients, whether...
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