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THINKING BUSINESS
a blog by Chris Barrow
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Chris Barrow
Mar 27, 2019
Continuity in customer service and what we learn from The Wizard of Oz
One of the greatest continuity errors in the history of film-making appears in The Wizard of Oz, when Dorothy meets The Scarecrow. During...
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Chris Barrow
Mar 20, 2019
The world’s most succinct marketing plan – just three steps
There are three steps to follow in building your marketing strategy. Audience Your audience starts with existing patients who regularly...
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Chris Barrow
Mar 15, 2019
Building GDP referrals – Part 5 – is it The Peer Group, The Study Club, The Academy R
So far we have looked at: responsible use of social media (public and private groups) your web site as seen by patients your web site as...
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Chris Barrow
Mar 13, 2019
Building GDP referrals – Part 3 – what your web site needs to say to other dentists
Yesterday I spelled out the key components for a web site that patients will want to look around after they have been referred. Today,...
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Chris Barrow
Mar 12, 2019
Building GDP referrals – Part 2 – your web site
On the home page you are going to have to make it clear that there are two pathways for visitors: For Patients For Dentists Today I want...
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Chris Barrow
Mar 8, 2019
The Business Development Manager job description – a free download from a happy man
I’ve had a marvellous week. Rachel Turner sorted my head out on Monday. Phillippa Goodwin has moved me effortlessly between Manchester,...
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Chris Barrow
Mar 7, 2019
The marginal gains meeting – moving your business forward one step at a time
It’s dangerous to be too busy to grow and very rare that I see a client take a giant leap forward with their business. Mostly, it’s small...
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Chris Barrow
Mar 5, 2019
How and why your patient communication has changed forever
In any conversation with a patient there are two issues that must be covered: acknowledging what the patient wants; identifying what the...
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Chris Barrow
Feb 15, 2019
TWO experts Share Their Secrets – free of charge
FREE WEBINAR: The FIVE KEY SECRETS you need to know to guarantee SUCCESS for your Dental Practice into 2019 and beyond…… My friend from...
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Chris Barrow
Feb 8, 2019
Burned out? This is why.
All of us in business have three basic resources with which to create our vision, our systems and our profits: TIME MONEY PEOPLE Our...
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Chris Barrow
Feb 5, 2019
What Star Trek taught us about management and leadership
It’s a simple enough formula: MANAGEMENT = SYSTEMS = LOGIC LEADERSHIP = PEOPLE = EMOTION If you are old enough to remember Star Trek, the...
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Chris Barrow
Jan 25, 2019
The Training Culture – making sure that you are exceptional at what you do
Does your business vision extend to training your team to do their jobs properly? I recently ran a workshop during which over 20...
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Chris Barrow
Jan 22, 2019
The Time Trap – here’s a download that will help
I have over 100 Principals and managers who are invited to write a weekly progress report – The Extreme Weekly Tracker – as a catharsis...
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Chris Barrow
Jan 21, 2019
About making sure that what you have already paid to learn is actually being done
Friday’s Dublin workshop was the third in a series for a group of 7 independent orthodontic practices who have “clubbed together” to do...
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Chris Barrow
Jan 7, 2019
The One-Page 2019 Impact Plan – how to stay focused on what matters most
Today is the first Monday back at work for many people – the first full working week of the year. It’s still not too late to think about...
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Chris Barrow
Jan 4, 2019
The Extreme Business Spring Retreat – London – Friday 12th April 2019 to Sunday 14th Apr
Let me explain the aims and objectives of the retreat. I personally take time out every spring/summer to plan the following calendar...
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Chris Barrow
Jan 2, 2019
How I used the last 11 days to get ready for the new year
Whilst appreciating that there will be some who have worked during the Christmas and New Year period, many like me will be back to their...
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Chris Barrow
Dec 17, 2018
Getting the right things done in the last working week of the year
Monday morning and for many of us the last full working week of the year. Over the last month, in almost all of the weekly tracker...
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Chris Barrow
Dec 13, 2018
How and why Facebook Messenger might make your web site obsolete and improve your patient experience
Behind all the negative press on data security, the social media platforms owned by Mark Zuckerberg continue their influence in our day...
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Chris Barrow
Dec 3, 2018
Busy, busy, we are all busy.
I broke my own rules over the weekend and decided to work Saturday until such time as I had reached email inbox zero. The perfect...
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