Chris BarrowMar 27, 2019Continuity in customer service and what we learn from The Wizard of OzOne of the greatest continuity errors in the history of film-making appears in The Wizard of Oz, when Dorothy meets The Scarecrow. During...
Chris BarrowMar 20, 2019The world’s most succinct marketing plan – just three stepsThere are three steps to follow in building your marketing strategy. Audience Your audience starts with existing patients who regularly...
Chris BarrowMar 15, 2019Building GDP referrals – Part 5 – is it The Peer Group, The Study Club, The Academy RSo far we have looked at: responsible use of social media (public and private groups) your web site as seen by patients your web site as...
Chris BarrowMar 13, 2019Building GDP referrals – Part 3 – what your web site needs to say to other dentistsYesterday I spelled out the key components for a web site that patients will want to look around after they have been referred. Today,...