The answer to the question depends on what type of marketing you are doing: External marketing – shouting at strangers either in print, via broadcast media or digitally; Internal marketing – whispering to your friends (and their friends) through face to face conversation, in print or digitally. If you are investing in any marketing, the…
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Later today I’m off to West Yorkshire to facilitate the first monthly management meeting with a new client and his management team (after, I suspect, a few moments of celebration for the Huddersfield Town result on Monday). When you’ve been doing the job as long as I have, it’s easy to take certain things for…
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I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. There’s a misconception among the dental profession, understandable perhaps due to the name…
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Ready? Pen and paper in hand? Here are the criteria for recruiting new people into your organisation at every position: hungry blank sheets with a history of achievement outside of their education/career Hungry – I’m attracted to people who are on quests – determined to see the world and be seen by the world. Blank…
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Please help by donating to Coach Barrow’s Marathon for Manchester in Liverpool on my JustGiving page. All funds go to The British Red Cross Society to help the victims of the Manchester bombing.