The final straw was yesterday morning – I need to explain. I’ve been thinking for some time that my iPhone X was listening to my conversations and using that “data” to prompt advertisers. Notably Amazon – I’m a Prime member and use that membership a lot. There seems to have been a growing correlation between
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There are two essential questions that you must ask about any marketing collateral created by your team: does it have REACH?does it have SHELF-LIFE? REACH – how many people can potentially see this? Although it’s a good idea, a business card passed to a patient is likely to have very limited reach – from zero
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The Australia Diary was fun to write and I’m very grateful for the numerous emails and messages I’ve had from those who enjoyed following my adventures – thank you. Back to normal life now – I took a day off blogging yesterday as my Bunker Day was all about getting my head back in the
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The tall poppy syndrome describes aspects of a culture where people of high status are resented, attacked, cut down, strung up or criticised because they have been classified as superior to their peers. (a Wikipedia definition). So here’s a dark side to the Australian dental culture. There are some dentists who are ready and waiting
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Time to pack on Monday morning as I’ll be leaving Sydney later in the day. My final day is spent with Lawrence Neville and the team at Spa Dental in the city’s Central Business District (CBD). I’ll not go into the detail here as that’s confidential but suffice to say that I sat down with
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Even though it’s Sunday and I’m very tired after 2 days of workshop delivery, who could possibly miss the world’s biggest fun run? 80,000 runners congregate in Sydney’s Central Business District this morning on a beautiful crisp, clear winter’s day, to raise huge sums for charity and stretch themselves physically. The event is open to
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