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Thinking Business
a blog by Chris Barrow
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Friday riff
Yesterday we finished the Laura Horton tour in Leeds - it's always a bittersweet moment, after 7 weeks of shared experiences, including...

Chris Barrow
Sep 13, 20242 min read
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"Why are you wearing a suit?"
I seem to have generated quite a few questions over the last few weeks about why I've suddenly started turning up for workshops and...

Chris Barrow
Sep 12, 20242 min read
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Another marketing lesson from Taylor Swift
I think we all agree that "word of mouth" is by far the best form of marketing. When somebody that we "trust, respect and like" tells us...

Chris Barrow
Sep 11, 20241 min read
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Success and Failure
I'm genuinely grateful for all the birthday wishes that came my way yesterday - thank you everyone. The fact that anyone takes a few...

Chris Barrow
Sep 10, 20242 min read
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The Four Biggest Mistakes People Make in Recruitment Adverts – and Why It Matters - a guest post by Mark Topley
If you’ve ever been involved in recruitment, you’ll know it can feel like trying to find a needle in a haystack. With so many job...

Chris Barrow
Sep 9, 20244 min read
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Older or Younger - who are the better patients?
Of course, there is no definitive answer to that - we can measure quantitatively or qualitatively: Conversion rate on new patient...

Chris Barrow
Sep 6, 20241 min read
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The Comparison Crisis
It's not the first time that I've commented on this - but it came up again in conversation yesterday. The Comparison Crisis is what...

Chris Barrow
Sep 5, 20242 min read
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A quick riff after a busy Tuesday
Tuesday is my one day of the week that is focused on Zoom calls, with clients, potential new clients, strategic alliance partners and...

Chris Barrow
Sep 4, 20242 min read
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Meet The Superhuman Orthodontist from Dublin
Imagine opening a Practice with no social media marketing, prohibited from advertising, not allowed to have a website, plus you are...

Chris Barrow
Sep 3, 20242 min read
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Eating the elephant - without computers
I mentioned this in a post last week and wanted to remind you of a useful tip. When there is so much going on in your head that you feel...

Chris Barrow
Sep 2, 20241 min read
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