The 1st June has arrived and just in case you are feeling a bit down today, I have the perfect cure – guaranteed to put a smile back on your face. All you need to do is spend a few minutes browsing practices for sale in your area on some of the independent valuers web
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Selling the Invisible : A Field Guide to Modern Marketing was first published by Harry Beckwith in 1997 and yet when Jon Barrow recently asked me for a recommended business reading list it was one of my first choices. In a 2008 review of the book on Goodreads, an excellent summary of the best bits
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Question: "I’ve seen adverts for dental implants at £675 and you are quoting £1950. Why is there such a difference?" Answer: "We cannot explain how other dental practices arrive at their prices but can we suggest that you ask them the following questions before you proceed to treatment: Is that price for my implant fully
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