“Marketing” is misunderstood and it’s costing you money. Marketing is not Advertising. Advertising – telling strangers how clever you are (credibility). “Our clinicians have placed over 1,000 implants.” Advertising – telling strangers how you do it (capability). “We deliver state of the art dentistry using the very latest digital equipment.” Advertising – telling strangers what…
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Yet again, yesterday, examples of the need for patience in business building. Patience. A delightful conversation with a prospective new client who has been “following my stuff” for years, has embraced many of the ideas we have shared here and across other channels – and finally felt the need to connect with me personally and…
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During a long conversation with a trusted friend I was asked two questions: What fascinates me the most? What makes people tick The application of technology in our daily lives The Business of Dentistry Creating content that helps people to evolve How social media is changing the way we live Learning to be a better…
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A great question was posed in a recent Seth Godin blog post: does your client see you as a temporary cost or as a crucial partner? Switch the word client for patient and the same rationale applies. A temporary cost is the chap who comes to fix the plumbing, a cab driver, the lady you…
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