Chris Barrow’s Blog

Perhaps the best the most interesting TV advert aired during the Superbowl was by Google, who managed to achieve the video equivalent of a Tweet, telling a story in just a few seconds.

It reminds me that our reports, recommendations, treatment plans, marketing and articles need to be brief in this age of soundbites.

People, clients, patients will no longer tolerate overload of information.

Keep it brief.

Tell a story.

• A lovely evening with Guy Levine and the team from Ollie and Darsh – and so to bed…. #
• A Sunday of rest and preparation – for the real return to reality tomorrow – we slept for 12 hours last night – yikes! #

Powered by Twitter Tools

• Shopping! http://bit.ly/bYZanA #

Powered by Twitter Tools

• wakes up in Manchester – flies to Edinburgh #
• Cullen skink for lunch. Lovely. #
• advice to a client who called "in distress" – don't let a yapping well-poisoner spoil your day #
• First day this year I have worn a business suit – very strange #
• Success in the good times is easy. Success right now is a real talent. It can be done. #
• Haggis and potato cakes #
• Back on the hobbit flight and heading South. Hoping to watch the game later. #
• Last day of work – finish line 16:30 – much to do! #
• Bristol Airport en route to Newquay and it's snowing #
• Breakfast in Gatwick. Not gone yet! #

Powered by Twitter Tools

Here’s where my essential personal assistant Phillippa Goodwin becomes such a valuable asset.

Virgin Atlantic flight delayed.

Connecting flight in Barbados now impossible.

Next flight to the BVI is a day later.

Hotel tonight buggered.

Swimming with dolphins tomorrow buggered.

By the time they all open, I’m on a flight.

One phone call – sorted.

Priceless.

There is a growing sense that all of those “bling” practices that emerged in the boom years may be catching a severe cold in the harsh reality of 2010.

I’ve noticed a rise in enquiries from this genre, asking for help either in growing, changing or to be rescued.

There is a move towards advanced restorative dentistry, delivered in a business class environment but don’t miss out on the affluent family Market.

Watch this space.

​

Eight products/services that are selling like hot cakes in dentistry:

1. Whitening
2. Facial Aesthetics
3. Cerec
4. Invisalign
5. Incognito
6. Smile Makeovers
7. Dental Implants
8. Denture stabilisation

Questions

• are you selling these products and services?
• are you SEO’ed and/or PPC’ed on them?
• do you have a KEDO for each of them?

If not – you are in the wrong place.

A client writes to me this morning as follows:

“Probably sound silly but would you mind reassuring me that I really can contact you with questions?

VBC means “virtual business coaching” – a group of clients who invest in my services as a coach via email and telephone (plus access to all my intellectual property).

It has been a problem for 15 years now – the clients who pay for coaching and are then fearful of asking questions.

Sounds crazy – yes?

Factors:

• client thinks the question is too basic
• client thinks that because I have written about being exhausted at the end of a busy week – they don’t want to trouble me
• client thinks that I was joking when I said “unlimited access”

Its like a leisure club (which is why I called it the “coaching gym” originally.

1. See the club benefits
2. join the club
3. pay the fees
4. get into the habit of going for a while
5. get out of the habit of going
6. keep paying

How daft is that? And yet how many people do it?

Its how a leisure club stays alive – 15,000 members and only 50 there at any one time.

Personally, I’d prefer the clients to attend the coaching gym – I get bored otherwise.

So – unlimited means unlimited.

Please visit my gym!

• Wondering what adventures this week will bring – just about to take Annie to work – a rare pleasure #
• Gale-force winds in Cornwall this morning – and snow forecast later – I have to get out of the county before it starts! #
• quick early lunch at Sedgmoor – no snow yet #
• At last! A car wash that's open. 300 miles from home. #
• In the West End with a Jack Daniels, a bowl of fruit and a good book http://bit.ly/4T2HRl #
• And completely the wrong location! http://bit.ly/84Rfwb #
• Snowing in the West End this morning – what will the day bring? #
• I know I have a lot on my mind but why have I just covered my head in shaving gel and not styling gel? #
• emails all catched up – off to Pret a Manger for my breakfast, trudging through the snow… #
• long but very productive day – my thanks to Cathy Johnson for her unique ability – this evening I am really tired #
• off to build a marketing plan for a cracking dental practice #
• My feet are frozen #
• hot monsoon shower – fab-u-lous #
• one and a half days at home and a "to do" list that is overwhelming me… #
• sometimes you just have to get out of bed and do the work instead of laying in bed and thinking about it #
• feeling righteous and very satisfied after 4 hours of personal organisation and preparation – now toast.. #

Powered by Twitter Tools