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Thinking Business
a blog by Chris Barrow
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Only 1 place remaining on the Coach Barrow Couple’s Autumn Retreat
I’m delighted that this event is going ahead from Friday 29th September to Sunday 1st October 2017. Those attending are going to benefit...
Chris Barrow
Aug 7, 20171 min read
What “the world’s greatest person” doesn’t seem to understand about branding
There’s a great comedy moment in the new Justice League movie where Bruce Wayne (Batman) is asked “so what’s your super power?” He...
Chris Barrow
Aug 4, 20173 min read
The tribal chant – why good branding is so important for your dental business
My recent wet weekend at Kendal Calling (music, beer, mud) may have been washed out (along with a number of other British music...
Chris Barrow
Aug 2, 20172 min read
Here’s an easy way to get your team engaged in social media marketing
One of the benefits of spending 4 days a week on the road is the opportunity to spot trends very early. Here’s a trend that has exploded...
Chris Barrow
Jul 24, 20173 min read
Lessons from a day in Cirencester (a riff on enthusiastic nurses and asking for more business)
Let me share with you a couple of lessons from yesterday. Firstly, I want to thank Emma and Mikaela, dental nurses from Cirencester...
Chris Barrow
Jul 19, 20172 min read
The lesson that Apple taught us this weekend about how to keep our patients interested
As a committed member of the innovation tribe, I downloaded the beta versions of macOS High Sierra and iOS 11 over the weekend (just in...
Chris Barrow
Jul 17, 20174 min read
Marketing Plans are dead. Enter the Practice Growth Plan
“Marketing” is misunderstood and it’s costing you money. Marketing is not Advertising. Advertising – telling strangers how clever you are...
Chris Barrow
Jul 13, 20173 min read
Why telling people about your capabilities is pointless and what to do instead
There is little point in advertising a list of your capabilities to the public. Most of them don’t care: how experienced your clinicians...
Chris Barrow
Jul 6, 20172 min read
Why you simply cannot ignore Facebook in your internal marketing plan
A lovely message from Facebook this morning to thank me for being one of their community of 2 billion members worldwide. I’m arranging...
Chris Barrow
Jul 5, 20172 min read
Why you are not as cool as you think you are (and what to say when someone asks what you do)
An interesting reminder during a prospect telephone call yesterday that not everybody knows how well known we think we are. Just like...
Chris Barrow
Jun 29, 20172 min read
Why measuring the ROI on your advertising is much harder than you think
There is never a week goes by that I’m not asked how to measure the Return on Investment (ROI) from digital and direct advertising. At...
Chris Barrow
Jun 28, 20173 min read
3 simple rules to create marketing that will engage your audience and lift your business
In order to create share-worthy marketing collateral for your business, follow these basic rules: Decide on your channels Facebook...
Chris Barrow
Jun 23, 20171 min read
How on earth can you find out whether your marketing is working or not?
The answer to the question depends on what type of marketing you are doing: External marketing – shouting at strangers either in print,...
Chris Barrow
May 31, 20171 min read
Guest post – Comparethetreatment.com
I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a...
Chris Barrow
May 26, 20172 min read
What to do when your team don’t want to get involved with internal marketing
The challenge of external marketing is to invest your money in an agency, a consultant or their system and then wait, in the hope that...
Chris Barrow
May 16, 20174 min read
A guest post – Why Live Chat is a Better Way for Dentists to Get New Patients
But before that – CB here – I’m frequently contacted by people who have products and services to sell to my clients. For over 20 years I...
Chris Barrow
May 9, 20175 min read
The 2 choices you now have to make in marketing – and you won’t like either of them
Marketing is getting simpler – because the world is getting noisier. To paraphrase Seth Godin, you either have to: SHOUT louder than the...
Chris Barrow
May 8, 20171 min read
British Orthodontic Conference 2017 – a 2:20 video
That’s 14/15/16 September 2017 in Manchester. http://www.bos.org.uk/BOC-Manchester-2017
Chris Barrow
May 4, 20171 min read
What implant dentists can learn from an award-winning audiologist
A fascinating dinner in Harpenden last night with European and UK Audiologist of the Year, Robert Bieny, founder of Hearing Healthcare...
Chris Barrow
Apr 27, 20172 min read
Why Reviews are becoming so much more important in your marketing – and why you cannot just re
Last Autumn Google announced that they would be pulling in other platform reviews into their organic search and this is now beginning to...
Chris Barrow
Apr 7, 20172 min read
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