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THINKING BUSINESS
a blog by Chris Barrow
Writer's pictureChris Barrow

From Achievement to Intention



Have you set goals for 2022 and targets for Q1?


Or have you arrived back this week and settled into a series of groundhog days - just showing up and doing it, doing it, doing it?


I'm going to confess that I've struggled a little to decide exactly what my goals and targets are, and it required a conversation with my own coach, Rachel Turner, to discover what was happening inside me.


For many years, my goal setting has been quantitative:

  • Number of £'s in sales;

  • Number of clients;

  • Net profit;

  • Savings;

  • Number of marathons (and finish times);

  • Number of books read...

and so on.


Many of these have now become so embedded that I deliver them without thinking. I'm on automatic pilot to hit my quantitative targets.


Which is a good thing - but - some of the adrenalin of achievement has faded.


Ran another marathon - tick;

Cycled across Britain - tick;

Hit my sales, profit and savings targets - tick;

Read another 30 books - tick.


Meh.


I know these achievements are good for me - and God forbid I should miss them. But where is the buzz?


It makes me wonder how performance athletes get their "high"?


Won another Grand Slam.

Beat my P.B. (again).

Chequered flag.


Is there a "meh" moment?


Rachel and I discussed two alternative approaches to dealing with this:

  1. The Stretch Target - set a new standard - bigger, faster, more!

  2. The Intention Target - change the narrative - from quantitative to qualitative - start working on the difference you want to make, rather than how much you want.

This really has me thinking and we explored some Intention Targets together:

  • To be kind and brave;

  • To make a profound difference to the community of clients with whom I work;

  • To be a beacon of light for those around me.

Ultimately, to think deeply about how I show up, how I help and the impact that I can make.


You don't get a medal for Intention Targets (at least not that I know of) but you do get peace of mind.


It is a shift in mindset that I'm going to marinade in over the days ahead.









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