Orthodontists's Retreat

The Truth about Dental Marketing – it’s about people, not systems – Chris Barrow

As I travel around the UK and Ireland (and sometimes further afield), many practice owners tell me that they want:

1. More new patients of high quality

2. Their teams enrolled into marketing

3. To make sure that they are getting a return on their investment

4. To convert clients who walk through the door, to patients.

To be frank, there is no rocket science here – marketing isn’t complicated – so why do so many owners and managers struggle with this? Why do the gurus make it complicated?