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Thu, 16 May

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Central England Specialist Referral Cent

Central England Specialist Referral Centre Study Club

Marketing in independent practice in 2019.

Registration is Closed
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Central England Specialist Referral Centre Study Club
Central England Specialist Referral Centre Study Club

Time & Location

16 May 2019, 18:30 – 21:00

Central England Specialist Referral Cent, The Pavilions, 11 Cranmore Dr, Shirley, Solihull B90 4SB, UK

About the Event

Dr Neil Wilson BDS, MSc, MFGDP(UK), MFDS, RCPS(Glas), MRD RCS(Edin) PhD, FDS RCS Ed

Specialist in Prosthodontics and Honorary Senior Lecturer at Birmingham Dental Hospital invites you to attend a free study evening with special guest speaker Chris Barrow

Marketing in Independent Practice in 2019

2 hours CPD

Aim

To look at marketing in independent practice in 2019

Objectives

To understand the difference between advertising and marketing and why that is important

To understand the strategies and tactics that lead to best practice and most effective ROI from

• digital marketing

• direct marketing

• word of mouth marketing

• human interest marketing

To examine the resources required to conduct an effective marketing campaign

Learning outcome –delegates should be able to design a basic 12 months generic marketing plan .

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