Technical ability may produce short-term results, but attitude determines whether somebody strengthens or damages a dental business. The Performance and Behaviour Matrix explains why character is worth developing and permanently poor behaviour is not.

This week’s pulse from the Extreme Business Community reveals pressure without panic: clearer numbers, calmer people conversations and steady progress, supported by coaching, shared experience and the confidence to take the next sensible action.

Alan Bookey’s two-minute airport phone call is a perfect example of unreasonable hospitality in action: noticing what matters, responding with humanity and allowing genuine care to create lasting value for a family and a dental practice.