Stop calling yourself what you call yourself

This was the best moment of Thursday’s Coaching Business School workshop (for me).
 
 Stop calling yourself a coach, a dentist, an accountant, a graphic designer.
 
 “I’m a professional problem-solver with a specialisation in small business management, in smile-enhancement, in financial control, in business image.
 
 If you were to hire me to solve one big problem, what would that problem be?”
 
 And then shaddupayourface – and listen.
 
 Cool.