Price points in a coaching practice

As always, a call-in day with my clients creates many great conversations – and this was one of them.
 
 What we have here is a very talented specialty coach with a thousand creative ideas buzzing around in her head and a question – “how the h do I get all these ideas out there in January?”
 
 So I asked her to answer the following questions:
 
 1. what is the lowest price point at which you would sell a product on-line? Answer $10.00 (so let’s make that $7 because Andrea Lee says so);
 
 2. what is the highest price point at which you would be comfortable to sell a product on-line? Answer $500 (so that’s $497)
 
 “OK” says I, “think of another 4 price points between those two…
 
 $7
 
 $47
 
 $97
 
 $247
 
 $497
 
 “OK” says I, “you are all done now. Just go and create 6 on-line products that you feel give great value for that price and require your involvement to an extent that makes you feel comfortable with the price.”
 
 Maybe…
 
 $7 = a downloaded tip sheet (or a choice of 100 $7 tip sheets)
 
 $47 = a 60-minute audio (or a choice of 100…. you get it)
 
 $97 = an e-programme
 
 $247 = an e-course with bridge calls and gym access (like what we are doing with the GYYIG programme)
 
 $497 = a 90-day mini-coaching programme with webinars, bridge calls and gym membership.
 
 Just some suggestions.
 
 The create a home page that allows the visitor to make a choice per price point.
 
 All you need then is a reservoir of ezine readers and off you jolly well go.
 
 Provided you have identified a niche, with a problem, wanting a solution and with some money!
 
 Easy innit?