Each year, I deliver a workshop and coaching programme that I guarantee will accelerate the growth of those practices attending. 



I’ve had (and continue to have) the pleasure of working with some of the leading practices in the UK, Ireland and around the world and I want to pass on the best ideas in the business of dentistry to more independent practice owners over the next 10 years.

Whether you are a start-up or established, single or multiple site, GDP or specialist referral practice – this programme will make a huge difference – I know it because 2019 has been a year of growth for my existing clients.

I’m looking for 40 dental practice owners who want 2020 to be a momentous year for their personal and professional development and who want their management teams to be the best in the business.

The key words associated with this programme will be KNOWLEDGE and ACCOUNTABILITY.

Your survival guide through the uncharted territory of tomorrow's business landscape.

What is the Extreme Business Workshop Programme?

A year-long curriculum focused on the philosophies of Profitable Dental Practice and The E-Myth Dentist and my 20+ years of dental business coaching PLUS all updated to reflect current market trends: 


Constructing your business vision

Low cost internal marketing for new patients

How to deliver a remark-able patient experience

Understanding money and numbers in the business of dentistry

How to make your associates profitable

The treatment planning process and presentation

Leadership, management and team-building

Personal organisation and time management

Each workshop will include printed workbooks, self-assessment tools, spreadsheets, templates, protocols and infographics.  All workshops will be relevant for CPD purposes.


I’ll be delivering full-day, quarterly workshops in 2 locations, targeting 15 practices at each location:

Central London


Attendance by owners, managers (business/clinic/front desk/marketing) and TCO’s.


You and your managers will be invited (in the months between workshops) to attend an hour’s live webinar early evening.

At each call, Chris will facilitate a conversation on topics relevant to the quarter’s workshop and answer direct questions from clients.

Be prepared for straight answers to tough questions.


Your managers will complete a weekly tracker, in which they identify key achievements during the week and objectives for the following week.

As your coach, I will hold your managers accountable for completion of the tracker and will give feedback and direction each time.


Throughout the programme year, you and your managers will have unlimited access to me as business coach, email and Zoom/FaceTime as required.

I will act as a trainer, consultant, coach and mentor to you and your managers, holding myself responsible for making 2020 an outstanding year of progress for you and your business.



At each workshop, you will meet with colleagues at various stages of business development – I want the workshops to be relevant for those who may be just starting out on their ownership journey (opening or buying their first practice), those who have established businesses and are looking to break through a glass ceiling and those who have ambitious growth plans and want to create a dynamic environment in which their managers can survive and thrive.



Programme members (owners and managers) will have access to The Extreme Business Forum - a private Facebook Group that has 700+ members including Coach Barrow clients (and their managers) past and present. In that Forum we have already and continue to share ideas, templates, spreadsheets, marketing collateral and Q&A threads – a place where you can ask questions and get rapid answers from your peers.



During your year’s membership of the workshop programme, you will also benefit from complimentary membership of The Extreme Business Academy – a revolutionary online learning platform designed to provide owners and managers with tutorials, webinars and interviews on the business of dentistry, downloadable at your convenience and generating automatic verifiable CPD – you will also have access to additional on-line courses at member’s rates and to an even more extensive library of templates, spreadsheets and infographics


The year-long programme (January to December) will require an investment of just £600 per month (inclusive of VAT) per dental business.

I want to become the lowest-paid full-time team member in your business for 2020 – making the biggest difference. Your investment will include all marketing collateral, membership of The Extreme Business Academy, monthly Zoom calls, weekly tracker reports and daily coaching.

Attendance at the quarterly workshops will require an additional investment of around £60 per head (inclusive of VAT), depending on the venue.

Workshop Agendas


London - 14th

Manchester - 15th

The Marketing Day

A complete overview of what's working NOW in independent practice marketing

  • Understanding the difference between advertising and marketing - and why that’s important;

  • Creating a comprehensive marketing plan for 2020, embracing:

    • our patient recall system

    • social media engagement;

    • making your web site attractive;

    • creating your practice blog;

    • creating your email patient newsletter;

    • engaging the whole team by using your morning huddle as a marketing focal point;

    • creating an end of treatment protocol that never fails;

    • external marketing through advertising, publishing and networking.

  • Building your marketing action plan and budget


London - 2nd

Manchester - 3rd

The Money Day

A complete overview of how to measure and monitor every aspect of your practice finances to achieve maximum profitability.

  • Understanding your profit & loss statement;

  • Identifying how to measure your Key Performance Indicators (KPIs);

  • Benchmarks for performance;

  • Creating budgets and cash flow forecasts;

  • Measuring clinician productivity and profitability;

  • Understanding the significance of OCPSPD (operating cost per surgery per day)

  • Accurate pricing;

  • Tips and tricks to ethically maximise profit.


London - 7th

Manchester - 8th

The Patient Experience Day

A complete overview of your patient experience to ensure that you are delivering customer service that will generate positive reviews.

  • First digital contact - making it engaging and easy to connect with you;

  • First human contact - ensuring that your telephony and front desk team are delivering a 5-star experience;

  • First consult - increasing your conversion of enquiries to consults;

  • Treatment co-ordination and plan presentation - increasing your conversion of consults to plans and plans to treatment taken up;

  • Managing your sales pipeline - making sure that fish, once caught, don’t slip out of the net;

  • The End of Treatment Conversation - enrolling your patients as practice ambassadors.


London - 6th

Manchester - 7th

The Personal Development Day

A complete overview of the habits of highly successful owners and of how to focus on your own unique abilities.

  • Time management for owners and managers;

  • Personal organisation for owners and managers;

  • Leadership, management and why it’s important to know the difference if you want to build a great team.

  • Team building - how to create a Champion's League team around you.

The Personal Development Day will appeal to owners and managers.


What to do next?

To reserve your place on the Extreme Business Workshop Programme 2020 in either London or Manchester, I will require a deposit of £600 inclusive of VAT that will be offset against your January fee – all future fees will then be collected on the first of the month by Direct Debit. 

Additional workshop delegate fees will be collected online before the event. 

To register your interest please click the relevant button below and Phillippa will be in touch to organise a complimentary call with Chris Barrow.


Or - to secure your place now - please click the orange button below and pay your deposit.


You can also email me at coachbarrow@me.com quoting “Workshop Programme”

 in the subject line with any questions.





Copyright © Professional Coaching Services Ltd.

3rd Floor, 82 King St., Manchester M2 4WQ.   All rights reserved.                   Privacy Policy.                   Last update: April 2021


Registered company number: 10294452

Website by Rachel Barrow Design.