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a blog by Chris Barrow

You have to be visible

Ashley Watson from Canterbury has recently invested in new signage for his building – an investment which, he tells me, has paid for itself in a matter of weeks. Paid for by new patients who have called in – just because they noticed his practice for the first time. I still see dental practices “advertising” themselves with faded brass plaques on the wall – or perhaps with a plain sign that reads “dental surgery” and looks completely uninviting. Does your signage bring a steady flow of the right type of new patient? And if you don’t have business premises that clients call in to – your signage is the home page of your web site. By the way – take a look at Ashley’s home page – here.

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