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THINKING BUSINESS
a blog by Chris Barrow
Writer's pictureChris Barrow

Use video emails to brighten up your patient comms



Don't be influenced by your own boredom. It's not about you.


Just because you have to do a thing over and over again, it doesn't mean that the person you are doing it to or for isn't experiencing it for the first time.


In conversation with a client the other day, she shared with me her own dislike of watching Loom email videos, preferring to read words that got to the point.


I respectfully pointed out the feedback I have had from many others, telling me that patients have been delighted to watch video emails from their dentist and/or TCO, outlining recommendations and next steps in their journey.


Loom is a free add-on to Google Chrome and you can be up an running in minutes.


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