THINKING BUSINESS
a blog by Chris Barrow

Use video emails to brighten up your patient comms



Don't be influenced by your own boredom. It's not about you.


Just because you have to do a thing over and over again, it doesn't mean that the person you are doing it to or for isn't experiencing it for the first time.


In conversation with a client the other day, she shared with me her own dislike of watching Loom email videos, preferring to read words that got to the point.


I respectfully pointed out the feedback I have had from many others, telling me that patients have been delighted to watch video emails from their dentist and/or TCO, outlining recommendations and next steps in their journey.


Loom is a free add-on to Google Chrome and you can be up an running in minutes.


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