Thorpe Park and ethical selling

1. Available – in other words, the patients know what the dentist can actually do for them – dentists are lousy at this, assuming that patients know stuff when they don’t;

2. Affordable – that payment options are given – early-bird discounts or spread payment plans and

3. Appropriate – that the treatment suggested fits with the patient’s lifestyle requirements and is also clinically sound

There are good reasons why this practice are choosing to remain with the Health Service for the foreseable future and so I will be working with them to create a Patient Journey that encourages the sale of private treatment options. Just one final point though (and I hope the client won’t mind me saying this). When I arrived at 9.00am I was impressed with the gigantic plasma TV on the wall behind the reception desk. I was not impressed that they were showing The Jeremy Kyle Show – which, for the uninitiated is a morning chat show along the lines of Jerry Springer – human freaks being paid to discuss their relationship problems on air. I’m standing in a reception watching Moron A wait to find out if the DNA tests prove that he is the real father of Moron B. No, no. no.