The Numbers

You just HAVE TO know your numbers:

1. Profit & Loss for the last month and 90 days

2. Key Performance Indicators

3. lab

4. materials

5. staff

6. marketing

7. net profit

8. Productivity

9. average daily production for all fee-earners

10. Profitability

11. operating costs per surgery per day

12. individual profitability of every fee-earner

13. Marketing

14. spend on each activity

15. return on investment

16. Lead conversion

17. enquiries to assessments

18. assessments to consults

19. consults to treatment

20. average value of treatment per new patient

21. After sales

22. membership presentations and conversion rate

23. word of mouth requests and conversion rate

24. Profit margins

25. analysis of profit from each product line

There is no excuse. Busy fools will go bust.