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a blog by Chris Barrow

The Numbers

You just HAVE TO know your numbers:

  1. Profit & Loss for the last month and 90 days

  2. Key Performance Indicators

  1. lab

  2. materials

  3. staff

  4. marketing

  5. net profit

    1. Productivity

  6. average daily production for all fee-earners

    1. Profitability

  7. operating costs per surgery per day

  8. individual profitability of every fee-earner

    1. Marketing

  9. spend on each activity

  10. return on investment

    1. Lead conversion

  11. enquiries to assessments

  12. assessments to consults

  13. consults to treatment

  14. average value of treatment per new patient

    1. After sales

  15. membership presentations and conversion rate

  16. word of mouth requests and conversion rate

    1. Profit margins

  17. analysis of profit from each product line

There is no excuse. Busy fools will go bust.

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