The Numbers

You just HAVE TO know your numbers:

1. Profit & Loss for the last month and 90 days

2. Key Performance Indicators
   

1. lab

2. materials

3. staff

4. marketing

5. net profit

   1. Productivity
      

6. average daily production for all fee-earners

   1. Profitability
      

7. operating costs per surgery per day

8. individual profitability of every fee-earner

   1. Marketing
      

9. spend on each activity

10. return on investment

    1. Lead conversion
       

11. enquiries to assessments

12. assessments to consults

13. consults to treatment

14. average value of treatment per new patient

    1. After sales
       

15. membership presentations and conversion rate

16. word of mouth requests and conversion rate

    1. Profit margins
       

17. analysis of profit from each product line

There is no excuse. Busy fools will go bust.