I’m especially grateful to Hannah Rhodes and the team at Genesis Dental Care for creating the document that I’m sharing with you here.
We are building internal marketing systems at 3 of their 11 locations and have appointed an existing team member in each location to be The Marketing Champion.
The pre-requisite is based on attitude, not skill, as we can train the latter.
Of course, like any other client, they have a challenge getting “buy in” from some other team members – that’s a normal day at work – but slowly and surely we are making a difference.
Take a look at this summary of the role and ask yourself 2 questions:
do we do enough of that internal marketing in our business?
if we were going to appoint somebody to that role, who would the natural choice be?
If you need help training that person, let me know.