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a blog by Chris Barrow

The Dentistry Show 2017 – day #1 – businesses to watch and a trend to spot

My early morning run with CFO William Bowen-Davies and subsequent coffee with Marketing Manager Eloise O’Reilly were a fascinating insight into the background of and plans for this innovative dental partnership. You can read about their unique business model HERE;

Prediction: Dentex will grow to become a significant partnership for independent practitioners who have the years, the enthusiasm and the vision to stick around.

CEO and founder Tim Molony updated me as to the new terms of business that this well-establish site are now offering to members and the technical innovation they have in the pipeline;

Prediction: now that Tim has altered the subscription model to a “results only” basis, his membership will double in the short to medium term.

Always good to catch up with my client and friend Sandeep Kumar. I can remember when MiSmile was an idea in his head – now, with 50+ UK members, they are a force to be reckoned with in the Invisalign market and also used The Dentistry Show as a platform to announce their new collaboration with Philips on Zoom. Of interest to me was a good look at their two sister companies, Dominate Dental, who are offering digital marketing services and Dengro+, a unique CRM system designed specifically for dental practices and creating a sales pipeline system that, for once, all the team in your practice can understand and operate.

Prediction: MiSmile is already a force to be reckoned with, solving the problem that independents have in the external digital marketing landscape. With the technological innovations on the support side, increased member training and the new Philips collaboration, they are becoming a powerhouse in the marketplace.


What do all of these companies have in common? They are offering SCALE to the smaller independent, faced with corporate and retailer competition. By forming producer groups, the independents can pool their resources in a variety of ways. Expect to see more of this.

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