THINKING BUSINESS
a blog by Chris Barrow

The Dance of Dentistry

Generally speaking it is VERY difficult to coach a client unless and until you have visited the practice, met the team, seen the premises.

Dentistry is like dance.

The steps are the steps – a waltz is a waltz.

But the actual performance can depend upon:


  1. the choice of music

  2. the musicians in the orchestra/band

  3. the venue

  4. the type of audience

  5. the capabilities of the dancers

A dance teacher teaches the steps but its the director who brings the performance to life.

I’m generally against putting people straight into any coaching programme – Digital, Mastermind, 1:1, The Twenty – unless I have had the chance in a Discovery Day environment to really get a feel for their individual circumstances.

Otherwise I’m always choreographing blindfold.

I’m going to confess that there are some clients I work with whose practices I have never visited – my advice to them is always theoretical, based on commonly accepted principles. The steps in the instruction manual.

One day in practice, however, can make a huge difference.

Last week I visited a new client in Douglas, Isle of Man – we had never met before I arrived at the airport.

A huge leap of faith on their part but they had checked me out via testimonial and on the web (web site and Linkedin profile as it happens – watch your Linkedin profile carefully and you’ll see lots more people there than you might imagine).

8 hours, a tour, lunch with their lead associate and nurse – and a lot of coffee later, I had taught them quite a few new dance routines – but together we had rehearsed how the dance would be presented at their theatre, with their cast and to their music.

Incidentally, a very different music to the traditional as they have a flourishing medical aesthetics business.

The Discovery Day is entry-level coaching as well as potentially the beginning of a lifetime friendship.

The dance of dentistry begins…..with the first brave step into the unknown.

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