THINKING BUSINESS
a blog by Chris Barrow

Sticky home pages

The new Ollie and Darsh web site has now gone live: CLICK HERE and is a considerable improvement in many ways. Not the least of which is overcoming the challenge that the average “browser” invests just 4 seconds in your home page to see if “it suits”. To entice them to stay longer requires a home page that is “sticky” – rather like fly-paper. To do that, either show me moving images and/or make me a KEDO (knock ’em dead offer). Congratulations to the team at O&D for a great result here. Business manager Suzy Gorman also writes:

We have 32 new members up to today for May’09 · We have celebrated National Smile Month with Radio City offering FREE smile checks – and those who attend will be entered into a draw for ZOOM! · Our relationship marketing has increased due to a recent exhibition at Hill Dickinson Solicitors and BNI · A networking event was held at our clinic – creating awareness of our wonderful facility · Initial trust and confidence is started in my office- all new consultations are dealt with by myself. This proves very successful as potential clients are quite often more relaxed in this type of surrounding, we have a relaxing chat and share a drink, without the ‘dentist’ present. · All patients receive text or email reminders of their appointments 48 hours before their expected visit. · Are your clinicians Invisalign trained? This is very successful here at O&D · I run reports at the end of each month for open courses of treatment and will contact these clients to hopefully re-book – this depends on your software · Whitening Wednesday’s are a complete success – this is a great concept at O&D
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