I have recently started reading an excellent blog from the Centre for Design Innovation in Ireland. Just take a look at their blog entry on theÂ Help Remedies web site (and don’t forget to follow the link through from the blog to the site). A quite beautiful example of how branding can make a seemingly dull product an entertainment experience. Even a section for bored people that had me giggling all by myself at 6.00am this morning. Inspired work – and easily transferable into even a subject as worrying and gruesome as dentistry. It would be so interesting to see consumables branded and packaged with such love. A further advert here for the Design Innovations blog – full of useful articles and downloads – and a “thank you” to James and Sonya Hamill at Blueapple Dental for their recommend.