Mass marketing

1. Choose a High Priest of digital advertising;

2. Agree to pay a tithe of anything up to 10% of your business revenue;

3. Ask them to light the candles, swing the incense and say the prayers;

4. Have faith;

5. Realise that, if it doesn't work, it means that you have been found to be unworthy - and need to pay more for longer.

When you've had enough of all of that, remember that:

"all the money that you need for the rest of your career is in the pockets of the patients that you know and the people they can introduce you to."

Marketing isn't some mystical digital machine - it's what happens when real people talk to each other.

Make sure they are talking about you.