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THINKING BUSINESS
a blog by Chris Barrow

Marketing Truth Bombs - What Most Marketers Won’t Tell You - an interview with Grace Rizza


We are delighted this month to welcome a powerful influencer in USA dental marketing, who shares with us her own professional story as well as some priceless tips on marketing in the current landscape.


Grace graduated in 2007 with a background in advertising and psychology and bears testimony that her first job in sales taught her lifelong skills that formed the foundation for her future success.


She became the marketing director of a 2-location dental business in 2009 and, over the next 2 years, sharpened her skills at the cliff face by constructively destroying and rebuilding a marketing system that wasn’t working.


Founding Identity Dental Marketing in 2009, she has by her own admission become an overnight success over 13 years of hard work, starting by cold-calling local dental practices (the hard way) and growing her business and her digital reach step by step.


To date, she has guided the growth of over 1,000 successful practices, broadcast her own podcast to more than 7,000 dental professionals and is a regular ad popular speaker at conferences.


You will learn:

  • The importance of ethics in learning how to sell;

  • The top marketing mistakes that dentists make;

  • The biggest challenge of the Covid comeback;

  • 3 top tips to grow your patient numbers;

  • The importance of tracking - everything;

  • Turning your marketing message into a real experience;

  • Why it’s important to do marketing even when it is raining patients;

  • Targeting the ideal patient;

  • What’s next in marketing?


Enjoy the sheer energy that Grace brings to the room.


Listen to the podcast via the player below or your favourite podcast player app.




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