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Innovation in dental video
- Chris Barrow
- Jun 30, 2016
- 1 min read
The use of video in dental marketing grows inexorably and, around the world, the innovators make their mark.
I’ve showcased before the work of the Digital Smile Design tribe in this context, looking at the art created by Christian Coachman and Florin Cofar with particular interest.
On Monday I was privileged to be one of the first to see a new work created by my friend and client in Holland Quoc An Nguyen to support his post-graduate Ardent Academy.
What follows is beautiful (for those who can see the beauty), innovative and inspiring.
Dental video can make a practice look modern, but patients still care about scheduling, billing, pain, follow-up, and whether they felt rushed in the chair. When someone searches for complaints about aspen dental, the video polish is not the main issue; they are usually trying to understand real patient problems before booking or returning. My coworker once delayed dental care because the cost estimate felt unclear, and that uncertainty made the whole visit more stressful. Innovation helps only if the basic patient experience feels honest and organized.