How do you sell £650 handbags in a recession?
That was the question put to the CEO of Mulberry on Radio 4’s “Today” programme yesterday morning, after the company reported a 47% increase in pre-tax profits.
A great product line
It really is that simple.
Question – in your practice:
do you offer the highest quality?
do you execute the work with the highest craftsmanship?
do you have a great product line (that the customers can understand?)
do you deliver great customer service?
I would argue that the same people who pay £650 for a handbag (or a man-bag for that matter) will pay top prices for a signature smile.
I bought my Mulberry man-bag over 6 years ago – and it still serves me well and attracts favourable comments.