Giving up the day job - to join the family business

Here's a new trend I'm spotting.

Owner's spouses/partners deciding that they don't want to go back to their pre-Covid careers in corporate UK and joining the practice as business development managers.

It's a great idea, provided you can establish strong boundaries from the beginning around "work-related conversation".

Without those boundaries - talking about other people's performance and behaviour when you should be talking about sleep, nutrition, exercise, fun and family - that's when it can go wrong.

With those boundaries - nothing beats a committed couple who both have skin in the game.

I love working with them.

p.s. I'm seeing some children join their parent's business as well.