Focus and priorities
Monday morning – it’s blowing a violent gale outside but I’m trying to re-create health and fitness as a priority in my life and go for a run before the day starts. I’ve been a runner for over 25 years and every now and then leave it alone for a while. The latest “while” has lasted nearly 2 years and in the last few weeks I have felt an urge to start again. Always a tough start – body and lungs feel as if they have atrophied. Yesterday morning I staggered and stumbled along the coastal pathway for an hour. Today I will keep to the streets, for fear of being blown out to sea! No exaggeration – a couple lost their lives that way down here just a couple of weeks ago. We are in the grip of a sudden return to winter as a cold Northern front hammers the whole of the UK and Ireland. My sacrifice for this committment to health is my early-morning email attack. I have previously made the first 2 hours of the day about answering emails and I’m going to have to figure out a new routine. As to focus… We have spent many hours in the last few weeks discussing The Dental Business School 2010 and what that will look like. It’s time to focus on the DBS in the next 90-days and our income requirements. So I’ll be spending much of the next 48 hours in conversation with Team CB on our lead generation and lead conversion activities for the next 3 months. Cash flow is always “king” – and if we take our eye off the ball whilst discussing the view from the top, there will be no mountain to climb (how many mixed metaphors is that? I sound like George W.) The good news is that our level of enquiries is at an all-time high. The bad news (if you can call it that) is that our marketing and sales systems can never be overlooked for an instant. We are a sales-driven business – but then again which business isn’t?