When you have positive cash flow in your business:
you can publish a set of core values
you can make ethical decisions
you can applaud the efforts of others
you can be a philanthropist
you can take the moral high ground and “tut, tut” at those who don’t
you can develop a CSR policy
you can re-invest
you can organise social events for your team
you can innovate
This first set of behaviours is based on courage and abundance. When you have negative cash flow in your business:
you can ignore your core values
you can dump integrity
you can find others to blame
you can be miserly
you can profiteer from your clients/patients
you can seal up the charity box
you can let the business stagnate
you can cancel the Christmas party
you can block new ideas
The second list of behaviours is based in fear and scarcity. The hero is the one who decides to climb back into positive cash flow without compromising on any of the first list. Cash flow makes people villains or heroes.
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