I was called to task on my use of language the other day. A coach was asking me how easy/difficult it was to fill the two coaching programmes (or schools) that we offer. I replied, “after 10 years it is still a struggle.” The distinction came later. “Chris, when you tell me its still a struggle you fill me with dismay at how long I will have to work to fill a practice. Would you be prepared to change your language and admit that it requires a lot of effort but it’s not a struggle?” I realised that she was right – it’s not a struggle – I know what to do – it just requires lots of effort. And for a 7-figure practice that’s OK. Good coaching.