THINKING BUSINESS
a blog by Chris Barrow

A Long Good Friday

Alarm call at 4.30am, cab at 5.15am, flight from Glasgow to Gatwick at 6.15am. Then a full-day practice visit with a 6-partner expense sharing dental practice to discuss their marketing strategy, re-branding, staff training and communication skills between the partners. This is one of the best managed practices I coach and yet they still have much to do in the areas of marketing and – my current pet subject – leadership. This is a special issue in this model of business as there is no single, dynamic leader and many decisions have to be by consensus. Our research shows that this is the most profitable model in dentistry and yet possibly the most difficult to run. A serious, challenging day that leaves me exhausted and yet satisfied with the contribution I have made. I have a 21.20pm flight back to Glasgow and as I type this in Gatwick I read that the flight has been delayed to 22.20pm – that will put me back in my hotel room after midnight. I must love this or something.

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