Monday’s post was about The Message and The Method. On Tuesday we considered The Money (and I gave you a simple spreadsheet to design a marketing budget). Today I want to muse for a few moments on The Experience that you deliver to your patients. As I’ve often said, patients don’t chat about you to
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Two conversations in the space of one hour. Conversation 1 – former client Caller: “Chris, we grossed £1.2m last year fully private in our market town and we have been approached by a new micro-corporate who have offered £2.04m for the goodwill and they will let us keep the property. Do you think this is
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Yesterday I talked about The Message and The Method. Today let’s talk about The Money – how you spend your marketing budget (you do have one – don’t you?). Creating a financial marketing plan for 2017 is essential and yet so many practices I meet have nothing much pre-planned. Very often investment in marketing is
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Two questions to ask yourself. Question 1 – what is our message? It is no longer adequate to answer “our message is that we are dentists”. You have to consider: what is special about our dentistry? (in which areas can we demonstrate our 10,000 hours of genius?) what is special about the patients we serve?
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After 2 days my MacBook is back from Intensive Care and appears to be functioning normally. Lessons learned: there is a price to pay for innovation and early adoption – the occasional failure don’t upgrade your computer software during a road-trip and in a hotel room make absolutely 100% sure on a weekly basis that
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Two of the dental industry’s top leading coaches, speakers, trainers and consultants, talking about business and life with Chris Barrow and Ashley Latter.
In this episode, we’re asking for opinions and podcast title suggestions from anyone that may have a better idea.
We discuss hotel travel, including my favourite Ashley travelling story, eating a Tesco egg sandwich in a Holiday Inn on his birthday. We discuss changing your mindset as an approach to selling to patients. We talk about the trend in the rise of the goodwill value of practices. We observe dentists deciding to get out of the rat race and exiting dentistry altogether.
By pure coincidence I caught the first evening off-peak train from Euston to Stockport last Friday and the first morning off-peak back down again today. Both trains packed with passengers, some left standing for the whole journey. I’m surrounded by returning students, business travellers, shoppers and party-goers (including Ryan Giggs this morning, carrying his glad rags
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There used to be an old adage that you should never mention other products and services to your clients as that would dilute the cash they could pay to you – in dentistry I can remember lectures at which we were told not to display lifestyle magazines in a patient lounge for this reason. I
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Food I fell off the Paleo nutrition tracks about 3 months ago and have steadily allowed the dreaded yet delicious carbs back into my life. It seems that in the last few days my body has decided to send me messages hailing “enough already!” and the main manifestation of that has been a sense of
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Last night my only choice for dinner at The Queens Head Hotel in Berwick upon Tweed was the “Christmas Fayre” and I settled down to a turkey roast, staring wistfully at the silver cracker on my table, the gift inside destined to remain a mystery (my ever-attentive German waitress did offer). There were 6 other
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