In any conversation with a patient there are two issues that must be covered: acknowledging what the patient wants; identifying what the patient needs. There are two challenges in this conversation process that arise every day (and which lead to poor conversion rates and low productivity): Telling the patient what they need before you establish
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All of my active coaching clients (and their designated team members) receive an automated email on Friday morning, directing them to a Google Forms landing page, where they can complete a weekly progress report. We call that The Extreme Weekly Tracker. The questions they answer are: What were my most significant accomplishments last week? What
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Return on Investment Do you remember the days when we would ask “what’s the ROI on this?” We invested some money in an advertising or marketing activity and then asked either an external agency, our team or ourselves to calculate how much money went in, how many new business enquiries were obtained as a result
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Ever since that famous referendum, I’ve been waiting for somebody in dentistry to tell me a story about how Brexit has begun to impact their business (in any way). One recent client meeting began with the comment that “our January sales figures were down and we were wondering if Brexit is finally affecting consumer confidence,
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During our workshops in Mumbai and Delhi last week we began each event by asking the audience for a “shopping list” of the questions they wanted answering and the outcomes required from the day. On reflection, what we should have done is to specify two lists: Questions connected to the subject matter for which the
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So it’s 06:15am for me and 12:45am for you (if you are in my home time zone) as I write this blog post, listening to the call to prayer outside my hotel room in Mumbai and getting myself prepared for day 1 of a 2-day workshop here with my friend and client Manish Chitnis. Having
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New patients often read your reviews before they make contact with you. Strangers will read your Google Reviews. Friends of friends will read your Facebook Reviews. We’re not entirely sure about strangers – they can often be looking for a bargain. We like friends of friends though because they arrive in our lives pre-qualified by
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FREE WEBINAR: The FIVE KEY SECRETS you need to know to guarantee SUCCESS for your Dental Practice into 2019 and beyond…… My friend from Australia, Dr. David Moffet, helps dental practice owners around the world to grow their revenue without having to work harder or to buy extra expensive equipment. Next week, on Wednesday 20th February at 8PM GMT, he’s presenting a new webinar alongside
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