Category: Website

On the home page you are going to have to make it clear that there are two pathways for visitors: For Patients For Dentists Today I want to focus on the message to patients, because they will represent the majority of your visitors. Ask yourself a question – “what do they need to know?” It’s
Read More

0 Shares

What exactly do you believe in – and how would I know? Last weekend Annie and I visited the The Trafford Centre to help her search for appropriate evening wear in advance of an approaching black-tie dental dinner. After a hilarious episode outside a fitting room (a story for another day) we emerged triumphant and
Read More

0 Shares

It’s rare that I single out individual practices for praise in this blog but I feel compelled so to do after my visit to Chichester yesterday. I posted on Facebook last night but decided to repeat here this morning – so that you don’t miss an excellent web site and an innovative process for patient
Read More

0 Shares

There are two essential questions that you must ask about any marketing collateral created by your team: does it have REACH? does it have SHELF-LIFE? REACH – how many people can potentially see this? Although it’s a good idea, a business card passed to a patient is likely to have very limited reach – from
Read More

0 Shares

I’m frequently contacted by people who have products and services of relevance to my clients. For over 20+ years I have maintained a policy that I do not accept introducers fees or commissions – I simply broadcast and comment on good ideas. Many dental websites have a certain ‘sameness’ about them, with generic ‘off the
Read More

0 Shares