Category: Website

There are three steps to follow in building your marketing strategy. Audience Your audience starts with existing patients who regularly visit the practice but on the basis that “all the money you need for the rest of your career is in the pockets of the patients that you know and the people they can introduce
Read More

0 Shares

On the home page you are going to have to make it clear that there are two pathways for visitors: For Patients For Dentists Today I want to focus on the message to patients, because they will represent the majority of your visitors. Ask yourself a question – “what do they need to know?” It’s
Read More

0 Shares

What exactly do you believe in – and how would I know? Last weekend Annie and I visited the The Trafford Centre to help her search for appropriate evening wear in advance of an approaching black-tie dental dinner. After a hilarious episode outside a fitting room (a story for another day) we emerged triumphant and
Read More

0 Shares

It’s rare that I single out individual practices for praise in this blog but I feel compelled so to do after my visit to Chichester yesterday. I posted on Facebook last night but decided to repeat here this morning – so that you don’t miss an excellent web site and an innovative process for patient
Read More

0 Shares

There are two essential questions that you must ask about any marketing collateral created by your team: does it have REACH? does it have SHELF-LIFE? REACH – how many people can potentially see this? Although it’s a good idea, a business card passed to a patient is likely to have very limited reach – from
Read More

0 Shares