Category: Social Media

Last week I wrote about the growing importance of reviews in the new patient research process – in summary, more patients are now reading your reviews before they contact you. Getting patients to write reviews remains a challenge and I remind you of Dr. Robert Richter, who spoke at last year’s “Stars of Dentistry” conference
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Before contacting you I read all of your lovely reviews My clients are hearing that from patients every week nowadays. I’m not sure who actually taught us all to read and write reviews but I have a sneaking suspicion that the source is Jeff Bezos at Amazon. We have fundamentally changed our buying habits as
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A couple of approaches to business for you to think about today. The Populist Approach Figure out what is selling like hot cakes and jump on the bandwagon. Advantages: market already clearly defined; popularity guaranteed; average skill required from support team; easy to get started. Disadvantages: what’s so special about you? popular markets can quickly
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Here’s a list of reasons why you could give up, throw the towel in, sell up and go: The threat of litigation; The burden of compliance; The meddling of Government; The squeeze by insurance companies: The scarcity of good clinicians and team members; The irritation and dilution of competition; The behaviours of your most troublesome
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Reading reviews is now an essential stepping stone in the research and discovery process undertaken by potential new patients, whether they are looking for a dependable quality or an affordable price. One hopes the patients looking for quality and experience have already been referred by another dentist or a family member, friend or colleague. They
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